Top 5 Personalization Apps on Android in Bulgaria: Q2 2025

In the second quarter of 2025, the performance of the top personalization apps on Android in Bulgaria showed varied trends, according to data from Sensor Tower.

Zedge™ Wallpapers & Ringtones saw a notable increase in weekly revenue, starting at approximately $137 in early April and peaking at $247 by the end of June. Weekly downloads remained relatively stable, hovering around 2.5K throughout the quarter, while weekly active users rose significantly from 24.1K to 63.2K, before declining slightly to 37.6K.

Minimal Watch Faces experienced a gradual increase in weekly revenue, reaching a high of $79 in early June. Downloads peaked at 1.3K in early May, and active users fluctuated slightly, ending the quarter at around 1.6K.

USB Screen Share - Phone to TV had a varied revenue trend, with a peak of $51 in early April and a drop to $3 by the end of June. Weekly downloads started at 109 and gradually decreased to 75, while active users remained relatively consistent around 350.

Niagara Launcher ‧ Home Screen maintained steady revenue figures, with a slight peak at $45 in early May. Downloads showed minor fluctuations, starting at 120 and ending at 64, while active users remained stable around 1K throughout the quarter.

Clap to Find My Phone: Whistle observed a substantial increase in downloads, peaking at 1.2K in late June. Revenue saw some fluctuations, with a high of $30 in mid-April, and active users rose significantly from 109 to 1.1K by the end of June.

These insights reflect the dynamic nature of the personalization app market in Bulgaria during Q2 2025. For more detailed analysis, visit Sensor Tower.